Privacy Policy

Our Privacy Policy sets out what information we collect and why we collect it. It also describes our practices and explains the options you have to update, manage and delete your data.

We are required to provide you with details of this Policy to comply with the General Data Protection Regulation (GDPR) which applies across the European Union. It is designed to harmonise privacy laws across Europe. GDPR refines the transparency rules for how companies describe their data processing.

Doggie Approved is committed to safeguarding the privacy of our customers and users, while providing the highest possible quality of service.

Who We Are

We are Doggie Approved, we are also known as the data controller. We sell a range of environment-friendly dog and home care products via the internet, email and social media.

We work in partnership with other eco-friendly companies via a dropshipping agreement where we act as the seller and earn as a reseller. In addition to working with a select group of independent companies.

Doggie Approved also sell some products via Awin and as an Affiliate Associates. These products have been carefully selected for their eco-credentials and only where we have made prior contact with companies and are unable to secure a dropshipping agreement with them.

When you buy an eco-friendly dog product on Amazon or via Awin from a link through the Doggie Approved Website, we at Doggie Approved earn a commission from qualifying purchases.

When you place online orders or access your account information we use a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by the UK Data Protection Act 1998, the EU General Data Protection Regulation (2016/679) and the UK Privacy and Electronic Communications (EC Directive) Regulations 2003 (Data Protection Legislation), we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Under the terms of data protection legislation, we are required to explain to you how we will treat any personal data which we collect from you.

Card Payment Security

We take the security of each customer’s data very seriously and this includes credit card information.

Website Orders – On our website at checkout you are taken to a secure page and should always see a closed padlock beside the url address or at the top/bottom of your browser window. We hold a SSL certificate and are regularly scanned to ensure PCI compliance by Security Metrics. We only ever see the last 4 digits of online credit card transactions.

Your Rights

  • You have the right to ask us what personal data we hold about you.
  • You have the right to ask us to update or amend any out of date or incorrect data.
  • You have the right to ask us to delete the data we hold about you.

If at any time you wish to exercise any of these rights, please contact us at To protect your privacy and security we may need to verify your identity before disclosing, amending or deleting your data.

Disclosures – We will seek to act in the best interest of our customers and will not abuse our position of data controller. We wish to be as clear and transparent as possible and action requests for data disclosure or amendment as soon as possible.

Information We Collect and How We Use It

In order to fulfil your order, we need to collect personal information when order, consisting of Title; Name; Address; Mailing Preference flags such as Do not mail, or Do not email; Products purchased from us including their cost; Telephone number and email address if offered to us (only used relating to your order). We do not collect or store any sensitive data such as race, religion or biometrics.

It is our policy that your information is private and confidential. All personal information you provide to us is stored in a secure location and is accessible only by designated staff.

We also collect data because it is necessary for the pursuit of our legitimate interests. Our legitimate interests are set out below:

  • Direct Marketing
  • Understanding customers’ wishes and shopping preferences and improving our services and products
  • Selling and supplying goods and services to our customers
  • Protecting customers, employees and other individuals and maintaining their safety, health and welfare
  • Promoting, marketing and advertising our products and services
  • Sending promotional communications which are relevant and tailored to individual customers
  • Understanding our customers’ behaviour, activities, preferences, and needs
  • Improving existing products and services and developing new products and services
  • Complying with our legal and regulatory obligations
  • Preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies
  • Handling customer contacts, queries, complaints or disputes.

How We Use Personal Information for Marketing & How We Manage Your Market Preferences

1. Marketing by Us – We would like to contact you by email to let you know of our products, services and any offers. If at any time you wish no longer to receive our mailings and/or emails please contact us.

2. Marketing by other Companies – We process your orders with our suppliers. We do not provide your telephone number(s) or email address(s) for use by these companies to market directly to you. 

3. Every email newsletter we send contains an unsubscribe link. Please note that it may take a few days for you to stop receiving emails, two weeks to stop receiving postal mail. We will do everything possible to ensure this time delay is kept to a minimum.

6. If you would like to stop unsolicited postal communications, we recommend that you register with the Mailing Preference Service (MPS). MPS is a free service funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioners Office (ICO). For more information or if you wish to register with the MPS please visit their website

How We Use Your Information to Understand Shopping Preferences

Our communications are designed to let you benefit from our best deals. We use the information we have about you to tailor the content and try to ensure that offers are relevant to you. Under Data Protection Legislation, this may qualify as profiling. If you do not wish us to use your data for this purpose, please contact us.

Data Processors

All orders placed on our site are processed and fulfilled by our suppliers – They provide services to process and despatch your orders on our behalf.

MailChimp – They store your name and email address details in order to manage the distribution of emails that we may send you from time to time.

How Long We Keep Your Data

We are fortunate to have many loyal customers, who purchase our products over many years. To serve our customers in the best possible manner and to continue to inform them about new products and services we may retain data for up to 10 years after the last purchase date.

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